The Gem and Jewellery Institute of Thailand (GIT) has unveiled a strategic plan to accelerate the adoption of Sustainability Standards aimed at strengthening Thailand’s gem and jewellery industry.
The initiative promotes good governance, transparency, and traceability across the supply chain, establishing international benchmarks that build confidence among global buyers and leading brands.
The move aligns with the expanding global gem and jewellery market valued at more than THB 11 trillion and responds to the growing sustainability trend that is reshaping consumer demand and trade practices worldwide.
The plan is designed to help Thai entrepreneurs capture a larger share of this market by aligning with verified sustainable standards.
According to a report by McKinsey & Company, sustainability factors now influence 20–30% of global jewellery sales, reflecting a shift in consumer behaviour.
Today’s buyers look beyond beauty and craftsmanship to the origin of materials, environmental impact, and human rights practices throughout production. As a result, international standards such as the Responsible Jewellery Council (RJC) have become vital “trade passports” for access to major markets.
In this landscape, GIT is supporting Thai jewellery businesses, especially SMEs, to align with international standards. This strengthens consumer and partner confidence to meet these globally recognised benchmarks while enhancing the competitiveness of Thai enterprises in the global marketplace.
Sumed Prasongpongchai, Director General of GIT, stated, “Thailand’s craftsmanship and design excellence are already world-class. What will truly unlock the potential of our entrepreneurs to compete globally are trusted standards encompassing responsible sourcing, fair labour, safety, and environmental protection.”
The global gem and jewellery market is worth $366.79 billion in 2024, and consumer behaviour is shifting rapidly from aesthetics and emotion toward transparency and good governance. These will soon define competitiveness in our industry.
Sumed noted that standards “are not just tools for ensuring trust throughout the supply chain; they are entry passes to international partnerships”.
GIT’s mission is to guide Thai entrepreneurs, particularly SMEs, toward sustainability standards under the GIT Standard framework, preparing them to meet global benchmarks, according to Sumed.
“By turning product quality into traceable credibility, Thai businesses can achieve stronger and more sustainable growth both domestically and globally,” Sumed added
