Prudential Singapore and the SG Eco Fund announced a two-year partnership to strengthen climate and health resilience while fostering social inclusion in the community.
The partnership also aims to drive greater environmental awareness and community action on sustainability initiatives in Singapore.
To kickstart the partnership, Prudential launched the Healthy Harvest initiative by unveiling its rooftop edible garden at a community event at Telok Blangah Street 31.
The event was officiated by Rachel Ong, Adviser to Tanjong Pagar GRC Grassroots Organisations, who participated in the harvesting and packing of vegetables for distribution to residents in the vicinity.
Rachel Ong said, “Growing food is not just about feeding our bodies, it’s about cultivating connection, stewarding the land, and planting seeds of change for future generations. When we dig our hands into the soil together, we’re growing a community.”
Tan Ping Ping, Head of Sustainability, Prudential Singapore, said, “Healthy Harvest is a collaboration with the SG Eco Fund that reflects our commitment to building climate and health resilience in the community.
“Through this initiative, we want to empower the community to grow their own food, embrace sustainable living, and make healthier lifestyle choices. As a life and health insurer, we are proud to support initiatives that promote long-term well-being. We invite the Telok Blangah residents to join us in cultivating a healthier, more resilient Singapore.”
Desmond Ho, Trust Secretary, SG Eco Fund, said, “The SG Eco Fund supports community projects that advance environmental sustainability in Singapore.
“We are happy to partner Prudential on the Healthy Harvest initiative, alongside other programmes, to engage the community on environmental sustainability and climate resilience whilst contributing to the goals of our Singapore Green Plan 2030. We hope this effort will inspire more ground-up partnerships to drive collective action in the community.”
Run by social enterprises Farmilysg (Telok Blangah) and City Sprouts (West Coast Park), the community gardens offer inclusive spaces to learn about sustainable food-growing practices and healthy eating.
Both gardens feature wheelchair-accessible raised beds and will host community activities.
At Telok Blangah, vertical A-frames and modular raised beds are set up within the community garden spanning 185 m2.
The space will host educational workshops, food waste collection drives to support composting efforts, and regular distribution of fresh produce at community events organised by Telok Blangah Community Club and the grassroots organisations, including Parcview Residents’ Network.
Through collaborative volunteer efforts and community-driven activities, the initiative offers meaningful opportunities for residents to build connections and strengthen community resilience.
Meanwhile, the 50 m2 community garden at West Coast Park includes greenhouse lots, raised bed planters and a hydroponic house structure that enables seniors, the young and people with disabilities to take part in gardening activities and workshops.
Students with autism will also engage in simple, repetitive gardening tasks that are manageable and therapeutic.
The community gardens are part of Prudential’s special SG60 community investment to celebrate Singapore’s 60th birthday and Prudential’s office move to Labrador Tower.
Following the June 2025 announcement, Prudential will increase its total investment in the community this year from $880,000 to $1,000,000. Part of the additional funding will go towards creating more activities at the gardens.
