Afreximbank TV, a digital TV channel wholly owned and operated by the African Export-Import Bank, marked its fifth edition with dedicated coverage of the recently concluded Intra-African Trade Fair 2025 (IATF2025), held in Algiers, Algeria.
Since premiering in November 2023, the virtual TV channel has steadily grown its audience with over 14.1 million views and 324,200 hours in watch time.
The channel’s subscribers currently stand at approximately 0.5 million, with an average of 272,800 people watching every month. Its broadcasts have a global reach, with Kenya, Algeria, Nigeria, Ghana and Tanzania among its top five markets.
Afreximbank TV’s first edition featured coverage of IATF2023 in Cairo, Egypt.
Since then, it has broadcast a variety of in-depth, wide-ranging, and newsworthy content, including interviews with key opinion leaders, long- and short-form video testimonials, coverage of flagship events, and conversations.
The content is aired free of charge in English and French.
“Through Afreximbank TV, we are leveraging the power of storytelling to not only amplify Afreximbank’s critical interventions and its development impact but also lead the conversation on Africa’s trade transformation.
“As Global Africa works towards a more prosperous and interconnected future, we have to own and shape our narrative globally,” said Anne Ezeh, Afreximbank’s Director of Communications & Events.
Ezeh added that Afreximbank TV remains committed to showcasing Africa’s capabilities, strengths, uniqueness, budding prosperity, and contributions to the global value chains.
More than five videos on the channel have reached over one million views, including CANEX Music Factory: Championing African Talent, GDIZ: Weaving Bright Futures in Benin’s Textile Industry, Eva’s Coffee: ShowcaseHER Success, PAPSS: Connecting the Continent, and Oando: Empowering Female Leaders. The most-watched podcast on the channel is Afreximbank Annual Meetings 2025, with over 1.2 million views and 30,700 hours of watch time.
During IATF2025, Afreximbank TV delivered live coverage of the various sessions, in addition to high-profile interviews with leaders, including Olusegun Obasanjo, Chair of the IATF Advisory Council and former President of the Federal Republic of Nigeria, and Wamkele Mene, Secretary-General of the AfCFTA Secretariat, among others.
Attended by more than 112,000 visitors from 132 countries, both physically and virtually, IATF2025, which took place from September 4 to 10, ended on a remarkably high note with $48.3 billion in trade and investment deals signed over the seven days of the continental exposition. It welcomed 2,148 exhibitors.
