Banyan Group, a pioneer in purpose-driven hospitality and upscale branded residences, has launched Bellaguna, its newest residential brand.
Created to meet the aspirations of modern global homeowners seeking a refined and purpose-driven lifestyle, Bellaguna is a collection of premium residences designed for year-round living. Professionally managed by Banyan Group yet separate from hotel inventory, Bellaguna provides residents with a flexible lifestyle while maintaining the high-quality environments the Group is known for.
“Bella” reflects the beauty of the residences and their surroundings, while “Laguna” celebrates the iconic Laguna Phuket – Southeast Asia’s leading integrated resort. Together, the name Bellaguna represents a brand that combines timeless elegance, tranquillity, and purposeful living.
“Standalone premium residences are a rapidly expanding part of our business, and it was important to create a dedicated identity for this segment,” said Stuart Reading, Managing Director of Banyan Group Residences. “Bellaguna marks a new chapter in our evolution, offering refined homes that answer the needs of today’s international lifestyles while maintaining the service standards Banyan Group is known for.”
While some Bellaguna developments will be located within Laguna Phuket, the brand will operate independently across a variety of appealing destinations.
Banyan Group continues to lead in branded residential development, ranked number one in Asia by volume and fifth globally. In Phuket alone, the Group anticipates launching up to $1 billion in new luxury residential projects over the next two to three years.
The first development under the new brand is Bellaguna Lake Residences – Lotus, a chic contemporary project set beside a shimmering lake within Laguna Phuket, steps from Bang Tao Beach.
Five elegantly elongated buildings, inspired by the clean lines of modern yachts, offer panoramic views of the lagoon and the sea. Dark, wave-like façades and generous terraces and balconies echo the lake’s flowing curves, blending natural beauty with understated luxury.
Residential options include one- to three-bedroom condominiums and two- to three-bedroom penthouses with private rooftop pools.
Each building features a rooftop infinity pool and private cabanas, while landscaped gardens offer relaxation spaces, play zones, and a signature boardwalk and dock that connect residents to Laguna Phuket’s shuttle ferries.
Ownership benefits include first-year complimentary property management and insurance, exclusive discounts through the Laguna Advantage Programme, benefits at Banyan Group properties worldwide through the Sanctuary Club, and membership to the new RAVA Beach Club, Thailand’s largest beachfront private club at Laguna Phuket
Set within Asia’s premier integrated resort, residents enjoy world-class dining, spas, boutiques, Laguna Golf Phuket, and secure family-friendly living just 30 minutes from Phuket International Airport.
