Wildberries, a leading digital platform in Eurasia, is set to allow businesses in Georgia to sell their products on the international online marketplace.
Georgia will become the ninth country with sellers on the platform. Representatives from over 100 small and mid-sized Georgian businesses attended a recent conference for potential vendors in Tbilisi, the capital. The event was timed to the announcement.
Wildberries already launched sales of goods from other countries to buyers in Georgia last year. It has since attracted a wide and active customer base there. Women are the primary buyers in Georgia (75%), while men demonstrate a high level of loyalty; 39% of them make purchases at least once a week.
The largest age group of buyers is 25 to 44 years old, accounting for more than half of the orders. Users choose the platform for its fast delivery (69%) and wide assortment of products (62%).
This means there is significant potential for local brands to directly offer sought-after products to a Georgian customer base that values variety and affordability, as well as to buyers from other countries where Wildberries operates.
Overall, Wildberries has more than 79 million customers across eight countries and processes over 20 million orders per day, offering small and mid-sized businesses unique opportunities for accelerated growth through expansion into foreign markets and access to new customers.
According to the company’s estimates, 10% of sellers could achieve a monthly revenue equivalent to more than $10,000 within the first six months of operating on the platform. Books, clothing, footwear and cosmetics are the most in-demand product segments in Georgia.
Wildberries provides partners with extensive support, including training seminars, making the platform a convenient tool for business development.
Georgian entrepreneurs will have access to such events in the PRO WB Development Centre, which combines educational programs, expert consultations and marketing support, helping brands enter the market faster and scale effectively.
