Celebrating 10 years in Malaysia, Shopee remains committed to evolving with its users. As shoppers increasingly depend on interactive content for product discovery, Shopee expanded its ecosystem to match these needs.
Through tools like Shopee Live and Shopee Video, local sellers can showcase their products more effectively and connect with customers through formats that resonate most.
The journeys of Blanco Fragrance and PerySmith show how local sellers are using these tools to overcome category-specific challenges, build trust faster, and scale nationwide.
Blanco Fragrance: Turning scent discovery into creator-led confidence
Starting as a small offline venture, founder Wan Said knew his brand, Blanco Fragrance, needed to go digital in 2021 to reach customers beyond the Klang Valley. The brand needed a platform that could help bridge one of fragrance’s biggest digital challenges: shoppers cannot smell a scent through a screen.
Blanco Fragrance needed credible content to drive confident “blind buys”, and Shopee made it possible. Through partnerships with creators under the Shopee Affiliate Program, the brand worked with the likes of Iman Kamil (@emankamil), whose review-style videos helped build brand credibility and drive traffic among his followers.
“Shopee affiliates significantly strengthened our visibility and trust, helping us achieve 10 times sales growth in just 12 months,” Wan explained.
Shopee Live further reinforced this momentum, allowing shoppers a direct channel to ask questions in real-time, while giving the brand direct insight into customer preferences.
“Livestreaming gave us a window to speak to our end-users directly and understand what they want,” Wan added.
Today, Blanco Fragrance offers over 130 scents, proving how fragrance brands can scale online when they engage the right platform tools and creators to bridge the sensory gap.
PerySmith: Demonstrating performance through creator-led reviews
For home appliances brand PerySmith, the brand needed a platform to build brand trust and demonstrate its products’ high performance, helping shoppers consider them over more well-known, established competitors. Shopee provided the environment to build that trust.
“Shopee’s high traffic and review-driven ecosystem helped us connect with customers nationwide and refine our products,” Head of Sales, Roy Sam, stated.
Through the Shopee Affiliate Program, the brand partnered with creators specialising in demos, comparisons, and home-care content. Short videos, unboxings, and “best budget choice” reviews allowed shoppers to understand product value in real-life scenarios instantly.
“More customers now discover PerySmith through creators they follow and trust,” Roy added. “Their genuine recommendations drive stronger engagement and conversions, giving us clearer insights into what products and messages work best.”
PerySmith’s sales via Shopee Video grew more than 150% year-on-year, supported by higher click-through rates and more repeat purchases.
Long-term creator partnerships, built on early product access, in-depth product knowledge sharing, and creative freedom, continue to strengthen the brand’s credibility and visibility on Shopee.
