Lazada Malaysia is leading the charge for this year’s 11.11 celebration, backed by a $25 million regional investment to support the 11.11 Global Brands Festival.
The initiative strengthens Lazada’s support for sellers and brands in Malaysia, boosting discounts and creator collaborations to deliver a more rewarding experience for Malaysian consumers.
The investment is part of Lazada’s brand-led growth strategy to help brands and creators in its ecosystem grow through marketing innovation and stronger engagement opportunities, including new partnerships like YouTube Shopping.
Through this, creators can now tag and recommend Lazada products in their YouTube videos, enabling viewers to shop directly and meet the growing demand for authenticity, trust, and genuine value among online shoppers.
To encourage greater participation and credible recommendations, Lazada has also doubled affiliate commission payouts for creators this 11.11, from November 1 to 14, rewarding content that drives authentic engagement and quality sales.
Complementing these efforts is AI Lazzie, Lazada’s intelligent shopping assistant, now enhanced to help users discover personalised deals, combine LazRewards and seller vouchers, and shop with greater confidence on LazMall, the platform’s flagship virtual mall, known for its verified and genuine products.
Dubbed the Sweetest Brand Deals of the Year, savvy shoppers can start value hunting from November 7 to 7:59 p.m. on November 10 by collecting vouchers and locking in deals with Chup Dulu. This feature enables consumers to secure items by paying a small deposit before checkout on the big day.
The main event and most exciting sale window is the 28-hour marathon that starts at 8:00 p.m. on 10 November, where tantalising hourly RM11 deals, including items such as gold and mobile phones, will be available on Lazada’s platform.
Over RM111,000 worth of goods by 40 brands will be available for sale in this category for sharp-eyed consumers.
