The Morocco Showcase Summit 2025 will highlight the country’s rise as Africa’s premier real estate investment hub, driven by stability, strategic partnerships, and commitment to green building standards.
Morocco attracts international investors, developers, financiers, and hospitality leaders with its stable political and economic environment.
The two-day event, hosted by Société Marocained’Ingénierie Touristique and API Events at the Marriott Hotel in Casablanca on 19-20 November 2025, will showcase Morocco’s expanding opportunities in real estate, sustainable development, and innovative finance.
Yasmine Bekkari, Managing Director of AMS Africa, explained that Morocco’s appeal lies in its “strong fundamentals and a deepening institutional framework”, which gives investors confidence.
AMS Africa, a leading real estate services firm, partners with sovereign and private investors to create projects that deliver both financial returns and community value.
A key force driving the market’s transformation is the increasing adoption of green building certifications, particularly the International Finance Corporation’s EDGE programme. These certifications enhance efficiency, attract high-quality tenants, and facilitate access to green financing.
“Certifications such as IFC EDGE, BREEAM, or LEED are increasingly shaping the market,” Bekkari said.
Kushinga Kambarami, IFC’s Green Building Lead for Africa, is encouraged by the momentum in Morocco’s green building sector, which the country has embraced as part of its climate mission.
He noted that the 300,000 square meters of EDGE-certified floor space delivers approximate annual savings of 20 million kWh of energy, 10,000 tons of CO2 emissions reductions, and 120,000 cubic meters of water savings. Green finance solutions tied to EDGE certification enable many projects across Africa to access funding.
Kambarami hoped Morocco’s green building initiatives would lead to greater demand for certified green buildings, with the IFC’s EDGE green building certification playing a significant role in mainstreaming green construction.
Rafik Kamal, Vice President of Story-Hospitality at Abu Dhabi Capital Group, viewed Morocco as a strategic location for hospitality investments. He highlighted Morocco’s “unique blend of cultural heritage, stunning landscapes, and favourable business environment.”
Kamal called Morocco “the Gateway to Europe and Africa” and praised its growing tourism and political stability, which have boosted investment prospects.
Kamal observed several investor trends in the Moroccan real estate market. Luxury properties attract foreign investors and retirees from Europe and the Middle East, interested in Morocco’s climate and lifestyle.
Sustainable, eco-friendly buildings with energy-efficient designs are in demand. Mixed-use developments, such as Story-Hospitality’s Carousel project in Rabat, combine hotels, residences, retail, and dining.
There is also a strong interest in digitalisation and smart buildings targeting tech-savvy investors. Finally, the booming tourism sector is driving demand for short-term rentals and rental income properties.
Regarding sustainability integration, Kamal restated Story-Hospitality’s commitment to green building practices through the use of solar panels, water conservation systems, LED lighting, recycling, and Green Key certifications.
