Shama is a serviced apartment brand by ONYX Hospitality Group, a leading Southeast Asian management company with a diverse portfolio of hotels, resorts, serviced apartments, and luxury residences.
Guided by the vision of becoming the best medium-sized hospitality management company in Southeast Asia, Shama continues to strengthen its leadership in the serviced apartment sector, earning the trust and confidence of both domestic and international guests.
ONYX Hospitality Group currently manages 22 Shama properties across Thailand, China, Hong Kong, and Malaysia, with its presence expanding both within Thailand and internationally.
The brand is categorised into three distinct styles, Shama Luxe, Shama, and Shama Hub, to cater to diverse customer needs. Each style varies in terms of room size, location, and design, targeting a range from upper upscale to upper mid-scale segments.
Strengthening its presence in Thailand, Shama has entered into an official partnership with SENA Development to redevelop Piti Sukhumvit 101. Once complete, the project will reopen as Shama Sukhumvit 101, offering premium serviced apartments in a prime location in Bangkok.
Guided by its ‘Live Your Blended Life’ philosophy, Shama offers a thoughtfully curated accommodation experience tailored to meet the needs of both short-term and long-term guests.
Whether for a single night, several months, or an entire year, Shama caters to every lifestyle with a warm atmosphere and attentive service, truly creating a home away from home for all guests.
Delivering thoughtfully designed accommodations that cater to both short- and long-term stays, Shama meets every lifestyle need with meticulous attention to detail.
Yuthachai Charanachitta, CEO of ONYX Hospitality Group, said, “Since its inception, Shama has focused not only on convenient locations and stylish designs that enhance everyday living, but also on embracing the lifestyles of our guests.
“We strive to create a living experience that seamlessly blends relaxation, work, community, and cultural discovery. Our goal is to deliver experiences that are both meaningful and memorable—so that staying at Shama feels like the beginning of a new chapter in life.
“Whether for just one or two nights, or for several months or years, guests can expect meticulous attention to detail at every Shama property, including the soon-to-open Shama Sukhumvit 101.”
